Studying the humanities will give you a familiarity with the language of emotion. In an information economy, many people have the ability to produce a technical innovation: a new MP3 player. Very few people have the ability to create a great brand: the iPod. Branding involves the location and arousal of affection, and you can’t [...]
[10 Jun 2010]
From Social Times, an interview with Lynne d. Johnson, Senior Vice President at the Advertising Research Foundation and a beloved member of my blog family. The interview begins with a look back at Johnson’s career and ends with some of her insights about social media marketing. For example: Even more than social media, digital content [...]
[19 Nov 2009]