Posts tagged: content strategy
- On Content Strategy and Curation
- When a site launches, your audience arrives to learn more about what you know most about. It’s critical to create a content experience with purpose, that is consistent and contextual. This helps to assert your brand’s authority, establishes relationships with your audience, and secures a return visit based on your content’s value. The content strategist-as-curator [...] [8 Dec 2009]
- Does your blog have (or need) a content strategy?
- From How to Develop a Content Strategy for Your Professional Blog on Web Worker Daily: Here’s the secret: you don’t have to obsess about your content strategy, especially when posting regularly becomes a habit. You just have to do what feels natural to you. But taking time to prepare your objectives, intentions, schedule and scope allows [...] [16 Nov 2009]