When a site launches, your audience arrives to learn more about what you know most about. It’s critical to create a content experience with purpose, that is consistent and contextual. This helps to assert your brand’s authority, establishes relationships with your audience, and secures a return visit based on your content’s value. The content strategist-as-curator [...]
[8 Dec 2009]
But I can’t help but think the new software represents the triumph of hope over experience. Drupal looks great in theory: It’s a powerful way to govern a Web site that is born out of the collective efforts of the community. In practice, it tends to be a bit of a mess. Does that sound [...]
[29 Oct 2009]