Comments on: It’s not Apple. It’s you. http://tiffanybbrown.com/2009/11/23/its-not-apple-its-you/ A web log about web development and internet culture with frequent detours into other stuff. Sun, 14 Mar 2010 19:03:03 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: tiffany http://tiffanybbrown.com/2009/11/23/its-not-apple-its-you/comment-page-1/#comment-91879 tiffany Mon, 23 Nov 2009 21:25:01 +0000 http://tiffanybbrown.com/?p=2707#comment-91879 Absolutely, Jason. That's precisely why Apple's App Store is great <em>for consumers</em>. But some of the reasons why developers' applications get rejected are often nitpicky, arbitrary and seemingly inconsistent. I mean, it can be hard for developers to make updates and bug fixes available. That's not ideal either. Still, Koch's idea is a good one: most developers can just as easily make a web-based application if they just want the glory of having people <em>use</em> their product. Absolutely, Jason. That’s precisely why Apple’s App Store is great for consumers. But some of the reasons why developers’ applications get rejected are often nitpicky, arbitrary and seemingly inconsistent. I mean, it can be hard for developers to make updates and bug fixes available. That’s not ideal either.

Still, Koch’s idea is a good one: most developers can just as easily make a web-based application if they just want the glory of having people use their product.

]]> By: Jason Toney http://tiffanybbrown.com/2009/11/23/its-not-apple-its-you/comment-page-1/#comment-91878 Jason Toney Mon, 23 Nov 2009 21:08:45 +0000 http://tiffanybbrown.com/?p=2707#comment-91878 Apple has also built it's brand on a perceived quality level and must maintain that brand equity to keep it's place in the market. Most iPhone users don't know who created what app they downloaded, they just know that it works as expected on their device. If that expectation wasn't being met consistently, the only entity with something legitimate to lose is Apple. Nintendo does the same thing with game development. Disney does the same thing with licensing partners. An expectation of quality is, perhaps, one of the most valuable commodities for a company to have. It's hard to achieve and harder to maintain but incredibly easy to lose. I don't fault Apple for protecting the brand that way. Apple has also built it’s brand on a perceived quality level and must maintain that brand equity to keep it’s place in the market. Most iPhone users don’t know who created what app they downloaded, they just know that it works as expected on their device.

If that expectation wasn’t being met consistently, the only entity with something legitimate to lose is Apple.

Nintendo does the same thing with game development. Disney does the same thing with licensing partners.

An expectation of quality is, perhaps, one of the most valuable commodities for a company to have. It’s hard to achieve and harder to maintain but incredibly easy to lose.

I don’t fault Apple for protecting the brand that way.

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