On Apple’s iPhone App Store rejection process

If you ask Paul Graham, Apple’s App Store process is starting to affect the Apple brand. He bought a shiny new 27″ iMac, but:

So I bought it, but I bought it, for the first time, with misgivings. I felt the way I’d feel buying something made in a country with a bad human rights record. That was new. In the past when I bought things from Apple it was an unalloyed pleasure. Oh boy! They make such great stuff. This time it felt like a Faustian bargain. They make such great stuff, but they’re such assholes. Do I really want to support this company?

Graham continues with why Apple should care. The short version: don’t piss off the kick-ass developers you might want to have work for you one day.