Today’s thought: On mobile and content

Summaries and well-written headlines are already important when it comes to triggering user reactions or making content findable. But as U.S. web users adopt the mobile web, I think such headlines and summaries are critical.

Waiting for content to download in order to determine its relevance is a pain in the a**. It’s a lesson we’ve learned from the days of surfing on 14.4 kbps dial-up modems, and need to be reminded of in these days of carrying the internet in your pocket.