OurIndustryIsBroken.com and the new FletcherMartin.com
If you’re in the advertising industry, you and your company are probably feeling the pinch of a changing advertising landscape. Fletcher Martin — the folks who sign my paychecks — believes that our industry is broken. We made a web site about it. Like to see it? Here it goes.
We also launched a new look for our website (designed by Brad Sarmiento, developed by moi) that reflects our new approach.
I’ll save the more technical how-I-did-it stuff for another post. But I would like to hear your feedback about both web sites and whether you agree that the advertising industry is broken and what — if anything — you think we need to change.
Related: Madison Avenue Journal’s Marketing and Technology. For the People.