Recommended: “How Your Email Design Can Get You Blacklisted”
From the fine folks at MailChimp: a case study in what not to do when designing an e-mail newsletter.
The take-away: write good copy, and use instead of images wherever possible. Words like “FREE,” “Giveaway,” or “You’re a winner” will make recipients hit the ‘Report Spam’ button — assuming your message made it past the spam filters in the first place.
Related:
- Using CSS and HTML in email
- Microsoft Outlook 2007: What you need to know when developing e-mail newsletters
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